In a nutshell
Cultural Engineering est un studio suisse spécialisé dans la création d'expériences XR (réalité virtuelle, réalité augmentée. réalité mixte).
Nos solutions s'adresse aux secteur de la formation professionnelle et de l'éducation ainsi qu'aux musées et sites touristiques.
- We create XR experiences for museums and tourist sites, as well as for projects to popularise science and health.
- We are developing our own PC-VR systems, offering top-of-the-range (AAA) graphics in co-location (spatial anchors) using inside/out tracking.
- We make our own hardware: back-mounted desktop PC, up to 1h00 battery life, weight with battery 6.9kg.
- We strive for innovation without compromise, and we stand out for our high-precision solutions.
- We optimise 3D scanning (Scan3D) and photogrammetry (high quality shots, several million points) so that this extremely heavy data can function in the environment of a real-time game engine.
- We create our own realistic textures from scratch.
- We have the in-house capacity to build networks for multi-player games in virtual reality for up to 10 people simultaneously in a robust way. All this runs on a local server created by us.
- We create our own 3D avatars of characters (contemporary, historical, fictional) that we animate using performances by real actors.
- We have been operating our own solutions for over 7 years.
- We provide management, maintenance, digital marketing and customer service for our solutions.
Genie culturel fusionne l'intégralité des pôles essentiels à toute expérience XR avec la plus-value d'intégrer du contenu pédagogique de portée historique, culturel ou scientifique :
Research, content analysis
Game design
Narrative design
3D design
3D animation
Hardware
Development.
Génie Culturel is a pioneer in the field of experiential tourism in French-speaking Switzerland.
Our mission:
Use digital and immersive technologies to produce unique, entertaining and engaging XR experiences to build heritage:
- A 4-season experience
- A lever for tourism
- A marker of identity
- A lever for economic development
THEY TALK ABOUT US
Balance sheet
In its June 2025 issue 575, the business magazine Bilan highlights the growth and dynamism of Génie Culturel. The article highlights the company's pioneering role in creating XR (virtual, augmented and mixed reality) experiences for tourism, culture and education. With growth of 48 % in 2024 and 62 % in 2025, Génie Culturel is confirming its place as one of the most innovative players on the Swiss digital scene, with a large number of immersive projects in the pipeline.
OUR LATEST PROJECTS
ARcheo Game et la Bataille de la Planta
Jeu de piste en RA
Avec ARcheo Game, réveillez les vieux vestiges du Moyen-Âge effacés par le temps grâce à ce jeu de piste énigmatique et nouvelle génération en réalité augmentée. Célébrez vos esprits affûtés et terminez votre quête avec un verre de vin et une assiette valaisanne dans l’une des adresses les plus authentiques du centre historique.
Jeu historique en VR
Avec la Bataille de la Planta, revivez les grands moments de cette bataille, l’un des événements les plus marquants de l’histoire valaisanne, dans ce premier opus dédié à l’assaut.
Plongé au cœur de la vieille ville de Sion en 1475, vous débutez votre expérience par un entraînement aux techniques de guerre du Moyen Âge : tir à l’arc, lancer de pierres, déversement d’eau bouillante …
OUR LATEST PROJECTS
Maquette augmentée pour le nouveau musée Barryland (Martigny, VS, CH)
Immersion for the general public
An immersive experience combining augmented reality, interactive storytelling and a physical model of the Great St Bernard Pass.
From delving into the history of the refuge, to identifying the main people who have marked the major stages in the life of the pass, through the technical challenges, the relationships with partners, and above all, the desire to offer a unique visit, CULTURAL ENGINEERING - XR EXPERIENCES has worked with 100% over the last 12 months to bring a unique experience to Barryland:
- Thanks to 3D avatars projected in AR via virtual reality headsets, visitors can immerse themselves in the real-life stories of those who have shaped the history of the site.
- It's an opportunity to combine geography and history, and discover the deep-rooted links between the region, its traditions... and this dog breed that has become an international symbol.
- Using a 1/10,000 scale model of the pass, supported by fir wood (Poc. Workshop 4.0), visitors are invited to don an augmented reality headset: the magic happens at that very moment, inviting them to let themselves be transported by the story.
>> Find out more here: https://www.barryland.ch/
This approach, which is both sensitive and educational, paves the way for new XR applications in museums, cultural institutions and educational programmes.
Development of the 1st Virtual Reality Centre in the Valais. Production of SION VXème, a historical immersion in the Valais of the Middle Ages.
We're open for business!
🎮 Plunge into the 𝗦𝗶𝗼𝗻 𝗱𝘂 𝗫𝗩𝗲 𝘀𝗶𝗲̀𝗰𝗹𝗲 thanks to a video game on 𝗿𝗲́𝗮𝗹𝗶𝘁𝗲́ 𝘃𝗶𝗿𝘁𝘂𝗲𝗹𝗹𝗲. An escape room-style multiplayer game set in late medieval Valais!
The Manuscript of the 6 Ages of the World is one of the masterpieces of the Valais Cantonal Archives. This manuscript, dating from the end of the 14th century, was the subject of a study published for the first time in 2022. Stève Bobilier, a doctor of medieval philosophy, has been working on it for a long time.
To find out more, click here: https://virtualrealitycenter.ch/reserver-le-serviteur/
A project supported by the Swiss Confederation, the Valais Cantonal Archives and the Valais-Wallis Time Machine Association.
A family treasure hunt in the town of Sion with bronze statuettes
THE LITTLE PEOPLE
A family treasure hunt for children aged 6 and over. In search of bronze statuettes scattered around the old town of Sion, children accompanied by their parents discover a small world of fantastic characters. Using a mobile application (webApp) enriched with images, audio and riddles, parents and children travel together between two beautiful worlds. QR codes are placed or hidden near the statuettes. The statuettes are located at various points of historical interest in the city. Participants and visitors must scan the QR-codes to access the content and complete the stages.
Family game concept to be discovered in Sion from 7 July 2023: https://petitpeuplesion.ch
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